観光産業のターゲット 8 百万人の外国人到着者

The Vietnam National Administration of Tourism (VNAT) を歓迎する目標を掲げ、海外の観光産業を促進する計画を発表した。 8 今年は100万人の外国人観光客が.

計画中, the authority and travel businesses will participate in international tourism exhibitions and promotion programmes in Japan, 大韓民国 (RoK), 中国, ロシア, Europe and Southeast Asia.

It will focus on popular tourism fairs that attract a large number of participants such as the international tourism expo in Russia’s Moscow, the Top Resa fair in France, the CITM fair in China and the ITB Berlin fair in Germany.

It will also organise trips to Vietnam for foreign reporters to promote the country’s tourism potential and tighten the relationship between local and foreign travel firms.

This year, VNAT will try to expand its markets through attending tourism expos in the Middle East and India.

加えて, the tourism industry will promote golf tourism, which targets the RoK, a potential market for this tourism segment.

Although the golf tourism is still new and has yet to be developed in Vietnam, there are more and more tourists from the RoK who are coming to Ho Chi Minh City to play golf, especially at weekends.

計画中, VNAT will also organise food festivals to further boost tourism activities.

The country’s tourism will continue to be advertised on social networks, smart phones and the internet, according to VNAT.

Vietnam received more than 7.5 million foreign tourists in 2013, a rise of 10.6% over the previous year.

Last year, the industry spent some VND20 billion (US$1 million) on the promotion programmes.