“Exciting Vietnam” tourism campaign kicked off

A media campaign dubbed “Exciting Vietnam”, attended by numerous representatives from the diplomatic corps, international organisations and press agencies, was kicked-off at a press conference in Ha Noi on Wednesday.

“Exciting Vietnam” is the key event among a series of activities aimed at boosting international arrivals in the country, launched at the end of last month.

Through this campaign, Vietnam will promote itself as a safe, friendly, attractive, and exciting tourist destination, according to Deputy Minister of Culture, Sports and Tourism Ho Anh Tuan.

The campaign covers 14 events, which will be staged by the Ministry of Culture, Sports and Tourism, Vietnam Tourism Association in conjunction with Vietnam Airlines, Saigon Tourism and tourism enterprises during the last half of this month.

“Representatives from media outlets inside and outside Viet Nam will be invited to attend press trips or farm trips to the country under the campaign that features the slogan, ‘Viet Nam – A safe, friendly, attractive destination’,” he said.

The campaign will invite representatives from travel agencies of Viet Nam’s key and potential markets, including Japan, South Korea and Russia.

Source: http://englishnews.thaipbs.or.th